The Women's Brain Health Initiative Hope-KnotTM is an icon designed to create awareness and escalate concern over the unchecked growth of dementia and other aging brain diseases in women. A symbol of the importance of memory and a loose visual likeness of the brain, the Hope-Knot reminds us of how connected every aspect of our lives is to our ability for cognitive thought.

So the next time you see someone wearing a Hope-Knot, take a moment to think of the women in your life – your mother, daughter, sister, partner or best friend and remind yourself of how much you depend on their insights, memories, and that twinkle in their eyes. And the next time you see one for sale, remind yourself how much all of that is worth to you. And then when people see you wearing yours, pass the thought on to them. Support the Initiative. Wear a Hope-Knot.

WILL YOU FORGET? WE HOPE-KNOT.